Power of a color. Care of gloss. Key ingredients only.* 🩶 Introducing Shades ALK, Redken’s 🆕 liquid-cream alkaline demi-permanent color. Today, alkaline color is now redefined with: 🩶 Up to 75% coverage 🩶 Up to 8 weeks of vibrancy 🩶 Visibly healthier hair in 1 use With no ammonia, no fragrance, no silicones, no mineral oil, no parabens… and more. Often imitated but NEVER replicated, only we can hack ourselves when it comes to game-changing innovation. The demi domination has now begun. In s
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When I choose a color line I choose based upon what is best for my clients hair quality, their desired end result, and what will be best suited. Today I used @redkenpro Shades ALK in 4r with 10 volume pro-oxide in zone 1, and melted that into 6r in zones 2/3 but never having the same blur point per section!! If you are a stylist or a salon in Long Island, and looking for Redken Education, send me a DM, talk to your salon centric rep, or check out salon centric’s website and my fave place the RED
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