Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [3] The rationale for market segmentation is that in order to achieve competitive advantage and …

Dec 21, 2025 · Market segmentation is a strategy in which businesses categorize potential customers into distinct groups based on shared characteristics such as demographics, behaviors, geography, or...

Aug 19, 2025 · Our customer segmentation guide will teach you what it is, why you should implement a strategy and how to build a plan that will help campaigns soar.

May 13, 2025 · Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a brewery for …

Jun 16, 2025 · Master 14 types of segmentation with definitions and real-world examples. Learn how to use market, audience, and customer segmentation to drive better marketing results.

Dec 8, 2025 · Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, income, credit rating, usage …

Market segmentation is the strategic practice of dividing a broad consumer market into smaller, more manageable groups based on shared characteristics, needs, or behaviors.

Market segmentation is a strategy to break up a large audience into smaller, easier-to-manage groups based on certain characteristics. This strategy helps businesses customize their products, services, …

Apr 3, 2025 · What is Segmentation? Segmentation refers to a process of bifurcating or dividing a large unit into various small units which have more or less similar or related characteristics.

Feb 6, 2024 · In this comprehensive guide, we take a deep dive into the topic of market segmentation. We'll explain the different types of segmentation used by marketers; explore its benefits; and expand …