Jan 24, 2024 · Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied …

Positioning: Once the target segments are selected, the company must decide how to position its products or services in the market. Positioning involves developing a marketing mix that will …

Targeting: After identifying the segments, the next step is to evaluate and select which segments to focus on. Positioning: The final step is positioning, which involves crafting a unique image …

In this chapter, we will discuss each part of the STP framework. Before defining what market segmentation is, we must first understand what a market is. Imagine that you are interested in …

Apr 3, 2025 · Market Segmentation refers to the process of creation of small groups (segments) within a large market to bring together consumers who have similar requirements, needs and …

Students explore the approaches and tools marketers use to identify market segments, make decisions about which segments to target, and decide how to position a product.

Nov 6, 2025 · Apply segmentation techniques to real-world marketing problems, selecting appropriate criteria and justifying the choice of target segments using market data and …