Comcast plans to launch Universal Ads, a platform meant to attract advertisers of all sizes and grab back ad dollars from ...

TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of ...

New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously ...

Ahead of the Consumer Electronic Show, today Comcast announced Universal Ads, a one-stop TV advertising platform that brings ...

NBCUniversal, Fox, Warner Bros. Discovery, DirecTV and Comcast execs discussed how their unusual new advertising ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CES SMB CTV Amid CES announcements about the ...

Comcast announced Universal Ads, a platform uniting major media companies to streamline premium video advertising ... Read ...

At CES 2025, Comcast announced Universal Ads, a platform connecting major media companies to streamline premium video ...

When it comes to media and technology, CNBC reporter Julia Boorstin has emerged as a key voice to the general public. On ...

Mark Marshall is in Las Vegas to unveil a suite of new products, and tout a jam-packed lineup of tentpole events coming to ...

At CES, company unveils new capabilities for engagement and customization along with data showing the power of TV advertising ...

Netflix and Disney shares are poised to finish the year strong, while Comcast, WBD, Paramount Global and Lionsgate have all lagged behind.