Propeller Group’s Louise Watson says that good coverage is good – but good coverage with smart strategy behind it is better.

Since the beginning of the programmatic era, audience targeting strategies have focused on segmenting users based on identity ...

Ad agency Dude created the campaign, which will run in Shoreditch and Clapham in London and Piccadilly in Manchester.

Tim Healey talks to the toilet paper purveyor’s head of consumer to find out how it is doing things differently.

With times being tough globally, should brands be embracing humor to sell products and services? In the first of a new ...

Social media can still drive real growth in gaming - if - brands prioritize attracting new viewers explains Superdigital’s ...

Fans of The Bear on Disney+ will be familiar with head chef Carmy’s non-negotiables for his team to help grow their business ...

The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week.

OpenAI has said that Sora adheres to the Coalition for Content Provenance and Authenticity (C2PA) specifications. Founded in ...

The winner takes it all, the loser standing small…” ABBA probably wasn’t singing about the marketing industry, but if they ...

As we enter into 2025, we should strive to avoid the mistakes of ’24, one of which may well be marketing’s over-reliance on ...

A deal of this magnitude will have implications far beyond Omnicom and IPG. Agency heads tell us what they think of the ...