Social media can still drive real growth in gaming - if - brands prioritize attracting new viewers explains Superdigital’s ...

Fans of The Bear on Disney+ will be familiar with head chef Carmy’s non-negotiables for his team to help grow their business ...

The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week.

OpenAI has said that Sora adheres to the Coalition for Content Provenance and Authenticity (C2PA) specifications. Founded in ...

The winner takes it all, the loser standing small…” ABBA probably wasn’t singing about the marketing industry, but if they ...

As we enter into 2025, we should strive to avoid the mistakes of ’24, one of which may well be marketing’s over-reliance on ...

A deal of this magnitude will have implications far beyond Omnicom and IPG. Agency heads tell us what they think of the ...

Leaps and bounds have been made in content-creation capabilities thanks to AI. But, photo-realistic or not, Stéphane Allard ...

The German discount grocery chain worked with ad agency Serviceplan again, following award-winning campaigns such as ‘The ...

Puma and A$AP Rocky have unveiled a collaborative campaign that fuses together streetwear and motorsports. Driven by the ...

‘The Glass Hermit’ comes from production studio Helo and ad agency Team Lewis for the Northern Data Group. Northern Data ...

There’s a lot to be said for in-housing, says Chris Edwards of Tommy. But you lose the strengths of specialists in the mix.