Angelina Marmorato, Lemma's AVP of Sales and Partnerships, North America, breaks down why FAST is media buyers' next big strategic investment ...

When it comes to 4K for live sports streaming, much of today’s content delivery arguably operates in a kind of limbo where the 4K viewers see may well be up-rez’d 1080p. The landscape is even murkier ...

FuboTV, the leading sports-first live TV streaming platform, announced the availability of four new interactive CTV ad formats to further drive audience ad engagement. The personalized and dynamic ...

The convergence of advanced technology and the growing influence of big tech has set the stage for 2025 to become a pivotal year for businesses. As industries evolve, companies must break free from ...

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Altman Solon's David Dellea discusses the findings from their 2024 Global Sports Survey, with topics including the impact of younger generations' changing consumption habits on live sports, the role ...

SiriusXM EVP and chief product and technology officer Joe Inzerillo is probably the first streaming pro I’ve interviewed who also has building satellites in his job description. Inzerillo spent 16 ...

Warner Bros. Discovery is the latest media titan to consign linear to the bench. In a move reminiscent of Comcast’s divisional spinoff last month, WBD will split its lucrative but declining cable ...

In a recent interview I did with Dominic Sunnebo, Global Insight Director at Kantar, Sunnebo shared findings from Kantar’s latest Entertainment on Demand (EoD) data, revealing distinct trends in the ...

The global video streaming market is poised to generate $190bn annually from 2bn paid subscriptions by 2029, according to new analysis from Ampere. Key strategic developments, like Netflix’s ...

Today’s streaming providers deliver endless amounts of content, which can overwhelm viewers who are simply looking for something to watch. The content discovery process often takes far longer than ...