Bloodlines used fear, nostalgia, and viral stunts to grab attention, bringing back old phobias, sparking memes, and making ...

As per TAM AdEx's report on auto sector advertising, 2024 saw television ad volumes grow seven percent, print ad space expand ...

KFC India’s latest collaboration with CarryMinati ties into its ongoing efforts to connect with Gen Z. The CMO shares how it ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by nearly $3 billion over two years and add 22 million subscribers globally in ...

Nestlé, Shell, Abbott, CVS, Mars, Lego, Pinterest, and others have denied coordinating an advertising boycott of Elon Musk’s X, asking a US court to dismiss the platform’s antitrust lawsuit.