The programme is part of the Google News Initiative and aims to equip editorial teams with tools and workflows that use AI ...

Anchor bids to begin July 30; 46.76 lakh equity shares on offer across investor categories at a price band of ?123–?130 ...

As part of our new series e4m Do Good, we speak to Shaji Varghese, CEO, Muthoot FinCorp, about the company’s new initiative ...

The Procter & Gamble Company has announced that Shailesh Jejurikar, who is currently serving as the Chief Operating Officer, ...

Sujala Martis, Consumer Marketing Director – India, Platinum Guild International, shares how differentiation, meaning and aspiration for platinum has helped get consumer traction, and more ...

With SMBs accelerating their digital transformation, and e-commerce spending expected to surpass $140 billion in 2024, the challenge for young brands isn’t just visibility; it’s viability, say experts ...

Rasika Prashant, Co-founder and CMO of Tata Soulfull, laid out how the brand is redefining the rules of the FMCG scene at the e4m Health and Wellness Marketing Awards 2025. Tata Soulfull, the ...

Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth ...

Anandani outlined several tech-led initiatives across Kenvue’s portfolio. Neutrogena’s Skin360 uses AI to assess skin types and recommend products, while Johnson’s Baby gift boxes now come with AR ...

Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how ...

Kolhapuri chappals received a GI tag in 2019, legally recognising them as a traditional product from specific districts in Maharashtra and Karnataka. In response to the backlash, Prada has ...

The controversy started when lawmakers, cultural analysts, and artisans pointed out the striking resemblance between Prada’s runway sandals and traditional Kolhapuri chappals. While many expected the ...