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From investing in your personal brand to zeroing in on your purpose, the Center Parcs CMO believes modern marketing leaders ...
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Marks & Spencer credits its marketing shift to brand and social for driving sales, as the retailer grapples with £300m ...
The broadcaster reached its digital advertising revenue target of 30% a year early amid a decline in linear viewing.
While almost 90% of marketers have influence over advertising and comms, just a third are involved in discussions about price ...
As it looks to unite its brand messaging under one platform, Fairtrade Foundation is targeting a younger audience and making ...
Zoe co-founder Tim Spector calls the ruling “baffling” for inconsistencies around what is defined as an ultra-processed food, ...
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