Have you heard the one about humor in marketing communications? It's funnier—or at least more effective—than you might think. When most marketers think about humor, it's typically in the context of ...
Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...
Businesses are at a crossroads. Solutions are not standing out from the crowd Brands are struggling to stay relevant, as technology evolves at a rapid pace Buyers are overwhelmed by choices and ...
Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for ...
Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, the professional social ...
What do B2B marketers and salespeople need from each other to execute successful account-based marketing ( ABM) strategies? To find out, Iron Horse surveyed 400 B2B marketing and sales decision-makers ...
Discover how data, AI, and video are transforming B2B personalization to meet buyer expectations and drive success in 2025.
What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and ...
The average CPM for advertising delivered via Facebook Ads Manager steadily rose from March to August 2020, according to recent research from Social Insider. The report was based on an analysis of ...
Take AI from theory to real-world use in your marketing. In these 30 sessions, a variety of experts demonstrate practical applications of AI. You'll generate on-brand copy, search-optimized content, ...
In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn't know it then, but we were starting one of the first ...
MySpace, AOL, and Napster are the websites Americans miss most from the early days of the internet, according to a recent ...
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