Opti Digital, a premium advertising monetisation platform, announces its partnership with Webedia Spain, a leader in digital ...

In recent years, DOOH has evolved from static billboards into sophisticated, digital-first assets that allow advertisers to ...

Experian doesn’t fit the SSA (Super Signal Aggregator) mould. It is not selling contextual or attention or brand safety. It ...

While 45% of those surveyed agree that “video in public spaces always grabs my attention,” viewers are more likely to stay ...

Conversion remains the top KPI (47%) among Singapore marketers in their campaigns. Yet with consumers increasingly opting out ...

Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today ...

ExchangeWire is thrilled to announce that FirstPartyCapital’s MadTechMoney event will now be featured as a part of ...

ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach  ITV ...

Undoubtedly, the biggest news of the week for the ad tech industry was Omnicom’s acquisition of Interpublic Group. The deal was approved by both groups’ boards. Both groups will now merge to form a ...

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (December 12th, ...

GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 compliance for ...

In 2025, advertisers will increasingly adopt new measurements, including attention, carbon, creative effectiveness, and look ...