Publicis Groupe's Cannes campaign aims to be 'useful' and prove why influencers should become a media channel.

The thorny issues of reach, audience verification and siloed measurement were top of mind as Samsung Ads launched its new ...

Far from being disengaged with the state of the world, 87% of Gen Z (those born between 1995 and 2012) believe they have the ...

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CTV has moved beyond early adoption – we’re now in a new phase. With streaming habits maturing and ad-supported models gaining ground, connected TV is transforming from an emerging channel into a ...

Advertising Vendor List The campaign was created by BBC Creative.

The audio platform had already launched the service in the US and Canada.

Donations supporting Kelly Gordon's attendance have now exceeded £3700.

Freeland was formerly executive chair at Rapp.

Group M, the world's largest media buying group, has undergone a titanic course correction and "simplification", re-emerging ...

Departing CEO had some notable successes, but the company has struggled. by Gideon Spanier ...

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