Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in ...

MediaSense is buying R3 in a deal that brings together two leading consultancy firms that advise on marketing operations and ...

A record number of 45 brands surpass the RMB 1 billion mark in GMV. The list of high-flyers include international giants like ...

The South America-based network can truly call itself global if it’s able to win over Asian clients with its 'borderline cult ...

I never expected anything from DJing. It became my side hustle almost by accident. I was at a party late one night when I had ...

Business director by day and DJ by night, Jodi Chik of DDB Group Hong Kong talks about her 'double life' and her journey to a place where she can openly embrace and celebrate both sides of herself.

Malaysia's Anti-Corruption Commission has officially opened an investigation into the US$10 million loss of state funds ...

Samsung has beaten stiff competition from other global players like Apple and Panasonic to become Southeast Asia’s top ...

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with ...