Search Engine Land » SEO » Exploit reveals how and why Google ranks content Chat with SearchBot Please note that your conversations will be recorded. An exploit discovered by Mark Williams-Cook has ...

Google Ads is testing an AI-powered reporting tool that lets advertisers generate custom reports using natural language prompts.

Key trends in AI, personalization, search optimization, and tech to deliver consistent, impactful brand experiences.

Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more.

Google has added a new section to its crawler and fetcher documentation for HTTP caching, which clarifies how Google’s ...

Unpack the complexity of Google's quality assessments with a deep dive into E-E-A-T's influence on content, domains, and entities.

Google's Ginny Marvin confirms a beta feature for campaign-level negative keyword exclusions in Performance Max is rolling out.

Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead.

In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.

Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.

Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to ...

From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.