Search Engine Land » SEO » Exploit reveals how and why Google ranks content Chat with SearchBot Please note that your conversations will be recorded. An exploit discovered by Mark Williams-Cook has ...

Google Ads is testing an AI-powered reporting tool that lets advertisers generate custom reports using natural language prompts.

Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more.

Google has added a new section to its crawler and fetcher documentation for HTTP caching, which clarifies how Google’s ...

Unpack the complexity of Google's quality assessments with a deep dive into E-E-A-T's influence on content, domains, and entities.

Google's Ginny Marvin confirms a beta feature for campaign-level negative keyword exclusions in Performance Max is rolling out.

Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead.

Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.

Gen Z, the first generation to grow up with the web at their fingertips, are challenging traditional notions of online discovery. For over two decades, Google has been the go-to search engine. Today, ...

Google released the December 2024 core update today. Yes, this new core update is happening a week after the last core update completed. The update will take about two weeks to roll out, Google said.

AI Overviews will be able to handle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding.

Bing Webmaster Tools has rolled out a beta version of Copilot. Copilot in Bing Webmaster Tools allows you to ask questions and it will use Copilot AI to give you helpful and specific answers, based on ...