WPP CEO Mark Read called Omnicom Group’s proposed acquisition of Interpublic Group of Cos. an opportunity for the ...

Retail media channels offer shopper-appreciated personalization and consumer privacy while leveraging full-funnel marketing, ...

J.P. Morgan has added The Martin Agency to its roster to work on its wealth management business after a competitive review.

A few highlights: Duluth Trading Company illustrates “what 11th-hour holiday shopping feels like.” QuickBooks encourages you ...

Kahlúa’s holiday ornaments and Oatly’s campaign to replace dairy milk and cookies for Santa with oat milk and croquembouche.

Horizon has launched a new full-service creative agency called One Horizon, which is meant to integrate Horizon’s media and ...

Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...

Nuuly and Graza embraced their connection to two viral videos that came out of TikTok’s latest trend, in which users describe ...

Generative AI can empower marketing teams to quickly produce, scale and personalize assets, something a majority of consumers ...

Toy maker MGA Entertainment’s new music video, starring 7-year-old influencer the Rizzler, will have you humming that line all day. And you’ll probably be more inclinced to buy actual toys for your ...

The CMO agenda for 2025 is defined by complexity but also by immense opportunity in the context of the need to be more ...

Reddit’s impressive rebrand, launched at the end of 2023 (after Ad Age’s 2023 year-in-review stories were published), took the online community brand’s busy universe of visual iconography and ...