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David Sandstrom, Klarna's CMO, talks about how the brand rewrote the recipe for fintech marketing.

Klarna will roll out its mobile phone plans “in the coming weeks” with a waitlist open now. Follow Ben: Twitter/X, Threads, Bluesky, and Instagram Add 9to5Google to your Google News feed.

Klarna's mobile plan, which includes unlimited 5G calls and data for $40 per month, will use the platform provided by U.S. mobile services startup Gigs.

Klarna is all in on AI, so much so that it made a chatbot of its CEO to take customer service calls. The AI said it handles routine queries, freeing up human workers to focus on complex issues.

Klarna CEO Sebastian Siemiatkowski has already used AI to replace himself during earnings reports, and now Klarna is using AI to clone him another way: through an AI-powered phone hotline.