The figures apply across all online retailers for Amazon Prime Days. Tariffs and economic uncertainty are on the minds of shoppers as they prepare for Amazon's summer Prime Day sales. But at least one company is forecasting that sales for the online sales event will break records as budget-conscious shoppers look for deals.

Amazon Prime Day is still going on, but one of the best features of signing up for Prime might be the access to the Prime Video streaming service that comes with it. Until July 11, you can also add a bunch of other streaming services at big discounts, including platforms like Paramount Plus, Britbox, Apple TV+ and more.

Prime Day runs July 8 through July 11, two days longer than previous years. According to our research, these are the lowest prices of the year, beating or matching Black Friday. You can save up to 50% on these power stations.

The Sony A7 III is $1380 from Walmart on this anti-Prime deal and is a huge $118 cheaper than Amazon!

Viture Pro XR/AR Glasses are on sale for Prime Day for $349, 30% off the list price of $499. They display the screen from any device with DisplayPort-over-USB, creating a virtual screen that looks like a 135-inch 120Hz Full HD display.

Prime Day is officially underway with the tentpole event taking place from July 8 to 11. For the first time ever, the savings event will be four days long—the longest to date. We’re already seeing significant savings on TVs, Apple tech, tools, and Amazon devices, and expect this trend to continue through Prime Day.

Amazon Prime Day officially got underway Tuesday, with the summer sales event slated to last through July 11. Competitors Target and Walmart are also holding multi-day sales events.

Amazon Prime Day is a sales event many look forward to — but what is it, when is it and how long does it last? We answer all of your burning questions about Prime Day 2025 here.