It’s the final day of Amazon Prime Day 2025. The four-day sale ends tonight at midnight, so this is your last chance to snap up big savings on TVs, laptops, air fryers, mattresses, beauty products and electric toothbrushes,

Prime Day features discounts on Amazon-exclusive products, trending items and the hottest brands on the site. Prime members can also take advantage of deals across more than 35 categories, including electronics, kitchen, beauty and apparel.

The e-commerce giant’s promised blitz of summer deals for Prime members started at 3:01 a.m. Eastern time on Tuesday. For the first time, Seattle-based Amazon is holding the now-misnamed Prime Day over four days; the company launched the event in 2015 and expanded it to two days in 2019.

The figures apply across all online retailers for Amazon Prime Days. Tariffs and economic uncertainty are on the minds of shoppers as they prepare for Amazon's summer Prime Day sales. But at least one company is forecasting that sales for the online sales event will break records as budget-conscious shoppers look for deals.

Prime Day runs July 8 through July 11, two days longer than previous years. According to our research, these are the lowest prices of the year, beating or matching Black Friday. You can save up to 50% on these power stations.

Momentum Commerce, which manages online sales for 50 brands, said its Amazon purchases plunged 41% on Tuesday when compared with the start of Prime Day last year.

Viture Pro XR/AR Glasses are on sale for Prime Day for $349, 30% off the list price of $499. They display the screen from any device with DisplayPort-over-USB, creating a virtual screen that looks like a 135-inch 120Hz Full HD display.

As of July 9, the LEGO Classic Creative Brick Box is on sale for $15.29 on Prime Day. At better than half price, this is the lowest-ever price on Amazon. So, if you feel like buying another, you can grab two of theseboxes for less than the list price of one. You can never have too much Lego.