A startup called Shake, which soft-launched in the iOS store earlier this year, offers simple prediction games targeting a Gen Z audience in which users earn tokens that can be redeemed for prizes.

Reflecting on my 30 years' experience, I have seen a shift in employee loyalty and commitment from long-term dedication – ...

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Gen Z, second largest generation of potential buyers, is tech-savvy connected, yet they prioritize authenticity and personal ...

BI spoke with stylists Payton Dale, Maiya Simone, and Turner Allen to learn what Y2K trends should stay in the archives and ...

Bumble has just dropped its annual dating trends for 2025, revealing an insight into how young lovers are set to court one ...

For years, Gen Z has been either derided or praised for supposedly being “woke.” Its members have been called snowflakes, ...

Parents across the country are thinking about how to raise Gen Alpha boys with more empathy and emotional intelligence.

Social media users backed the groom in the viral post, with one saying "it's wild that she thinks she can just show up." ...

The main difference is that they're not getting their media from traditional formats like linear television and theatrical ...

These issues naturally evoke strong emotions and organisations are increasingly expected to respond swiftly, with ...

Gen Z is harnessing the power of social media in a difficult job market, attempting to stand out from the crowd by submitting ...