Samsung has been trying to make Bixby a thing for almost eight years now, with absolutely no success whatsoever. Alexa and Siri may be household names, but Bixby has long been considered something of a joke at best.

For some context, Samsung's upgraded Bixby assistant is an AI experience powered by a custom Large Language Model (LLM) to deliver AI experiences similar to Google Gemini or ChatGPT by OpenAI. However, this brand-new AI assistant is currently exclusive to the Galaxy W25 and W25 Flip in China.

Samsung is set to transform its voice assistant Bixby with a major AI-powered upgrade launching alongside Galaxy S25 series next year.

The Galaxy S25 launch will mark the rarest of occasions for a new smartphone — any hardware enhancements or additions will play second-fiddle to the new software that's arriving on the device. And make no mistake: Samsung is putting most, if not all, of its eggs in the Galaxy AI basket with the Galaxy S25.

The new Bixby LLM from W25 Fold and W25 Flip is losing its exclusivity and will be released worldwide with the upcoming Galaxy S25 series.

When will the Samsung Galaxy S25 Ultra be released? Samsung announced the Galaxy S24 series in January 2024, and chances are that the Galaxy S25 series is coming in January 2025.

Galaxy S25 Ultra color variants have leaked, and Samsung is most confident about Titanium Black, but there's a Jet Black surprise.

The Samsung Galaxy Unpacked 2025 event is expected to reveal the Galaxy S25 series this year. While the official announcement is yet to come, a leak suggests that the event will occur by the end of January 2025.