Louise Trotter is set to become the only female creative director among the stable of designers at Kering, the group that owns Bottega Veneta as well as Gucci, Saint Laurent, Alexander McQueen and Balenciaga.

Kering has announced that Louise Trotter has been named creative director of the Bottega Veneta fashion house. She will succeed Matthieu Blazy.

Louise Trotter will succeed Matthieu Blazy as Bottega Veneta creative director, parent company Kering and Bottega Veneta announced today in a joint release.

Bottega Veneta will kick off 2025 with not just a new creative director, but a female one: British designer Louise Trotter. She succeeds Matthieu Blazy — who nabbed the big job at Chanel, as announced this week — and will become one of the very few women leading a major luxury brand in fashion today.

In a changing of the tide, Matthieu Blazy has been named artistic director of Chanel. This move is a preeminent decision that will surely lead the house into a new creative era. Blazy previously was toiling away at Kering’s Bottega Veneta where he breathed life into the house through accessories,

The fashion merry-go-round can often be confusing. As we've noted before, announcements of creative directors tend to come in batches and can leave the casual observer scratching their head. Thus week's round of musical chairs is just the latest in the ever-moving fashion world.

After months of speculation, the big fashion mystery has been solved: French designer Matthieu Blazy will succeed Virginie Viard, who took over from Karl Lagerfeld, as the creative director of Chanel.

Matthieu Blazy, the former Bottega Veneta creative boss, ‘embodies a new generation with sincere humility’, says Chanel’s fashion president.