An American Eagle ad campaign featuring Sydney Sweeney caught the attention of retail traders on Thursday, causing the stock ...

A-list actress Sydney Sweeney appears to be driving hopes among the retail crowd that her fall campaign for the retailer ...

Sydney Sweeney's nonresponse to backlash over her American Eagle "Good Jeans" ad suggests a brand strategy that embraces ...

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

Political controversy over Sydney Sweeney's ad campaign for American Eagle jeans has meme stock investors optimistic about buying into the brand ...

Sydney Sweeney has reportedly helped American Eagle’s stock climb higher this week. The White Lotus actress has recently ...

Although the meme stock craze is far from its heyday in 2021, the media-based investment trend appears to be making a revival ...

American Eagle was in need of some buzz. It got some—from actress Sydney Sweeney, known for roles in television, motion ...

GoPro, Krispy Kreme, Opendoor Technologies and Kohl's have all drawn attention from meme stock traders this week.

Sweeney's collaboration with American Eagle, branded "Sydney Sweeney Has Great Jeans," features a denim line designed by the ...

American Eagle Outfitters’ new partnership with actress Sydney Sweeney sent the retailer’s shares soaring Thursday, sparking ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...