The WTA unveils its bold new logo. Here is why it matters
Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally the World, the WTA signals its intent to captivate fans, forge new heroes, ...
WTA rebrand: New logo and design and the place of tennis in women’s sports
The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.