But as leopard print finds its way back onto every possible clothing item and accessory in 2025, celebrities like Jennifer ...

As far as 2025 nail trends are concerned, warm coffee-esque shades are creeping into popularity this year, think beige nails ...

Jacob Schwartz is a hair colorist and the hair color trend ambassador for Schwarzkopf. He's worked with a ton of big names, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In this personal essay, PS Juntos Director Johanna Ferreira shares her journey of getting blonde highlights as a ...

As someone who regularly works up a sweat, I thought a daily shampoo was the only way to keep my hair clean, but it turns out ...

A look at the best manicures from New York Fashion Week Fall/Winter 2025's shows, from the simple to the intricate and ...

Available in 11 shades to suit all skin tones, we put the new launch to the test amongst our beauty team to grab the honest ...

It’s common knowledge that as we grow older, our hair experiences a range of unique changes. From the emergence of gray strands to shifts in texture, this constant evolution often leads us to seek the ...

Martha Stewart looked effortlessly cool at Tory Burch's New York Fashion Week show at the Museum of Modern Art.

It’s no secret that as we age, our hair undergoes a series of unique changes. From graying strands to changes in texture, the ...

While the melanin in deeper skin tones does offer some more protection from the sun, it’s still important to take that extra step.