CC Sabathia will have a New York Yankees logo on the cap of his Hall of Fame plaque and Bill Wagner will have the symbol of ...

NEW ORLEANS — With Super Bowl LIX underway in Caesars Superdome, many are responding to the new score tracker on millions of ...

Silsbee native Drelon Miller is a prime example of how NIL deals can "change the game" for athletes in college sports.

However, the final six minutes of the Longhorns' 72-69 loss at No. 22 Ole Miss saw Texas fail to find key baskets, as Chris Beard's Rebels pulled away for the narrow win. Following the game ...

And perhaps to no one's surprise, the Texas Longhorns' new starting quarterback is expected to be one of the sport's biggest stars. Longhorns quarterback Arch Manning has opened as the odds-on ...

PITTSBURGH, Jan. 30, 2025 /PRNewswire/ -- Today, The University of Texas at Austin Athletics and DICK'S Sporting Goods announced an exclusive multi-year brand sponsorship that names DICK'S as the ...

In addition to co-branding with the iconic Texas Longhorns logo in DICK'S marketing campaigns, the sponsorship includes prominent student-athlete influencer marketing activations through name ...

In addition to co-branding with the iconic Texas Longhorns logo in DICK'S marketing campaigns, the sponsorship includes prominent student-athlete influencer marketing activations through name, image, ...

According to the release, in addition to "co-branding with the iconic Texas Longhorns logo in Dick's marketing campaigns," the sponsorship will also include student-athlete influencer marketing ...