The secret behind Demi Moore's flawless makeup for this year's Oscars was Charlotte Tilbury’s 'sandwich hack' - a simple ...

Permanent makeup offers solutions for common aging challenges, as well as providing timesaving confidence boosts.

Make Over x Pantone – where the power of colour meets long-lasting beauty in this game-changing collaboration.

Leave it to the ‘Running Point’ star and Joico’s first-ever global celebrity spokesperson to bring all the vibes.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Ehlie Luna, Keita Moore, Jessica Smalls, and Raisa Flowers share the spring beauty trends set to shake up the season.

As we head into warmer weather, it's a good time to try a new look. Here is a guide with great information about makeup for ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

“Sagging skin is a universal horror that we can all share in!” Nikki Glaser jokes. As the former “Dancing With the Stars” and ...

Spring is in the air, or hinting at it, anyway. But our cover model today is glad to be a little chilly after spending months ...

American singer, song writer and actress, Lady Gaga has quite a reputation for delivering one out-of-the-box closet moment ...

If you’re the type of person who waits for the big sales to stock up on the best beauty products, here’s some good news: Ulta ...