But just making a decent bourbon isn't enough in a landscape where hard seltzers and legal cannabis are gobbling up market share. So Jim Beam is jumping into the canned cocktail space.

As the great-grandson of Jim Beam and the seventh generation of his family to make whiskey in Kentucky, Fred Noe III has seen Bourbon from all sides.

Jim Beam Jim Beam launches new £18 peach flavour bourbon - and it's exclusive at Asda Jim Beam Peach is a refreshing new flavour bringing a touch of sunshine to the UK and perfect for Summer.

Booker's Beam House Batch brings some lovely sweetness and restrained alcohol to the party, with dried fruit complexity.

If you drink bourbon then you’ve certainly tasted Jim Beam Original Bourbon. This ubiquitous whiskey, which is also ...

Jim Beam Pineapple is set to join the ranks of Jim Beam Honey, Jim Beam Apple, Jim Beam Peach, and more. The post Jim Beam is launching a new pineapple-flavored bourbon appeared first on The Manual.