Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Car giant Jaguar Land Rover (JLR) has submitted plans to expand its Wolverhampton site on the i54 Business Park. The proposed ...

Jaguar Land Rover Automotive, the British arm of Tata Motors Ltd, is planning to raise $500 million through an offshore loan, ...

The new campaign, devoid of any actual cars, instead showcases a vibrant world of diversity, style, and modernity, symbolizing Jaguar's commitment to inclusivity and a progressive vision. Critics, ...

The designers argued that the new logo lacked a connection to the company’s narrative, calling it “too rounded and playful” to represent Jaguar's brand of “exuberance.” They also ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

Automotive giant Jaguar Land Rover has posted a pre-tax profit of £523m for the final three months of 2024, down from the ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

Midlands car-maker Jaguar Land Rover has reported record third quarter revenue figures as the firm's electrification plans ...

Jaguar Land Rover's investment arm InMotion Ventures has invested $2 million in rare earth magnets recycling company Cyclic Materials.

A custom car modeled after Steve McQueen's 1956 Jaguar XKSS has been recovered after it was reported stolen in December.

Jaguar Land Rover has invested in a new paint system that will allow customers to choose from almost any colour they can ...