Stop getting weak AI answers. Boost accuracy with personas, context, and clear output rules, plus examples and step-by-step thinking.

I write about money. I’ve been reviewing tax software and services as a freelancer for PCMag since 1993. Along the way, I took on reviews of other types of business and personal finance technology.

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

When the IBM PC was new, I served as the president of the San Francisco PC User Group for three years. That’s how I met PCMag’s editorial team, who brought me on board in 1986. In the years since that ...

And what works better by Frank Dobbin and Alexandra Kalev Businesses started caring a lot more about diversity after a series of high-profile lawsuits rocked the financial industry. In the late 1990s ...