Dan Murphy’s is hoping a new experimental zero alcohol bar in Melbourne will convince a new cohort of ‘athleisure wine mums’ to pick booze-free alternatives.

The bar named ZERO% will open next week in the Melbourne bayside suburb of Hampton with non-alcoholic beer, wine, and cocktails after Dan Murphy's noticed more people drank them.

ZERO% is Dan Murphy's new alcohol-free bar, with the site also doubling as a bottle-o. Source: supplied. 2022 is shaping up as a fine vintage for Australia’s non-alcoholic beverage sector, after ...

The Endeavour Group, which owns retail chains Dan Murphy’s and BWS, has more than 300 products across its zero-alcohol range, now one of its fastest-growing categories, with sales up more than ...

Once a single Melbourne bottle shop opened by a passionate wine merchant, Dan Murphy’s has grown into Australia’s leading liquor retail powerhouse.

Zero% will serve non-alcoholic cocktails, wine and beer. Sales of zero alcohol drinks at Dan Murphy’s have more than doubled over the past two years.

Global beverages research house IWSR sees potential for the zero-alcohol and low-alcohol wine market to grow by around 5 per cent a year out to 2028, but noted that taste continues to be the ...

A popular alcohol sold at Dan Murphy's and other liquor stores around the country has been urgently recalled.

Woolworths expands alcohol-free wine, beer and spirits Woolworths is expanding a surprising range on its supermarket shelves in a response to an explosion in demand from shoppers.