Scientists have shown that one portion of the petunia’s genetic code can direct the creation of molecules behind the plant’s ...

I'm lucky enough to have an infinite supply of perfumes thanks to my job as a beauty editor. I've got a cabinet full of ...

A one-of-a-kind Dallas small business is aiming to change the way you think about scent with a focus on clean beauty and the ...

Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

Fine fragrances are in, especially if you ask Gen Z and Gen Alpha. But how you wear them matters. Enter the Smellmaxxing ...

"Gucci Bloom is an absolute hit when it comes to the perfumes I have had! This fragrance is very fresh and floral. The scent ...

And the best spring colognes are the optimal way to brush off the winter chill to usher in the warmer months. Spring is all ...

Heather and Mikey put our senses of smell to the test on National Fragrance Day, trying to identify what certain items smell ...

A writer gives an honest review of Bath & Body Works' new Sweetest Song fragrance collection for Spring 2025 and Mother's Day ...

Four Black perfumers from different walks of life share their passion for scent and how it enriches their personal self-care rituals.

"Always wanted to try all the scents in this range before committing to buying a bigger bottle. Bottles are a good size and ...

WHEN I heard that Fabulosa released a brand new, fresh cleaning range this spring, I couldn’t wait to get my hands on it. The bargain brand already has an army of ...