The big day is here. After months of speculation, rumors and counter-rumors, we now know what’s on sale and for how much. Here’s the full rundown.

Apple greeted customers at its stores around the world on Friday, for the debuts of the iPhone 16, Apple Watch Series 10 and AirPods 4.

The Apple Watch Series 10 updates one of our favorite smartwatches (the Series 9 ). The latest model has a thinner design, making it more comfortable to wear for longer periods. The watch will also update once per second when you turn on Always On mode instead of once per minute like in previous models.

At a keynote at its headquarters in California, Apple will highlight its push into AI — and trot out plenty of new gadgets from the iPhone to Apple Watch.

Apple is expected to unveil the iPhone 16 Monday. Although the new phone will probably get a few small upgrades on the outside, Apple is betting that significant changes to what’s on the inside will excite customers who haven’t been given a convincing reason to upgrade in years.

Apple has squarely shifted its focus toward artificial intelligence with the unveiling of its hotly anticipated iPhone 16 along with a slew of features coming with the next update to the device's operating system.

Those who ordered an iPhone 16 series phone, Apple Watch 10, or AirPods 4 as quickly as possible last week will begin receiving them today.

Apple's new iPhone 16 lineup is now available for purchase. Be sure to pay with the right credit card that earns extra points or miles and offers superior purchase protection.