I am at CES 2026, where Dell's gaming arm, Alienware, has teased a new portfolio, unveiled anti-glare OLEDs, and introduced new silicon.

Last year at CES 2025, Dell surprised everyone by retiring one of its most recognisable laptop brands. The iconic XPS name, long associated with premium design and no-compromise performance, quietly made way for a new naming strategy.

Beyond the innovative OLED panels on our 16” form factors, the Alienware 18 Area-51 gaming laptop joins the lineup with a major performance upgrade. All three notebooks (16X Aurora, 16 Area-51, 18 Area-51) now feature new Intel® Core™ Ultra 200HX processors and NVIDIA® GeForce RTX™ 50 Series GPUs, continuing to raise the ceiling of performance.

Samsung CES event details: The First Look on January 4, 2026, at 7:00 PM PST. Lenovo appears to have major plans for CES 2026, as the company is set to host its Tech World press conference at the Sphere on January 6, 2026, at 5:00 PM PST.

Alienware says its new Area-51 desktop gaming PC with AMD's new world's best gaming CPU aka Ryzen 7 9850X3D, is the 'king of performance in our portfolio'.

Dell's Alienware brand is here at CES 2026, and the biggest highlight is in Alienware's upcoming laptops. Alienware's revived classic Area-51 brand is still going strong, including an updated Area-51 desktop with potent AMD Ryzen X3D CPUs,