Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.

To make sure search engines serve us well, it’s helpful to imagine these tools having different roles – whether it’s a “librarian” or a “teacher”.

This structure allows the model to invoke the search engine multiple times as it reasons about the problem and obtains new information (see example below). Training LLMs to interleave search ...

Microsoft is stepping up to Google. Ask questions and get AI-powered summaries based on information from across the web.

Search Engine Land » SEO » SEO priorities for 2025 ... with multiple supporting pages that dive deeper into specific aspects. For example, a financial services company might create: Establishing ...

Here’s how to avoid being hit by fraudulent websites that scammers can catapult directly to the top of your search results.

If you care about beating the competition in search and research marketing for your corporate or personal brand, mastering AI ...

SearchGPT is a search engine created by OpenAI ... in hopes of showing up more often until more ways to gain visibility come to light. Here is an example of searching for "I was in a car accident and ...

AI hallucinations in popular models like ChatGPT raise concerns about reliability, prompting researchers to explore solutions ...

Search is evolving, and businesses must stay ahead. Traditional search engines ... For example, a recent study found that as Google's AI Overviews have expanded—they now appear in 42.5% of ...