Mattel released its new Aaliyah Barbie doll on Thursday in honor of the “Princess of R&B’s” 46th birthday. The doll, which costs $55.99, has already sold out. However, it will be available at Target stores on Sunday, Jan. 26, Rolling Stone reported.
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Aaliyah has joined the hallowed halls of legendary singers immortalized in Barbie form by doll maker Mattel. The collectible Barbie, which celebrates the artist’s enduring influence on music, fashion and pop culture, became available for pre-order Thursday on what would have been the late star’s 46th birthday.
The Barbie IP got a big boost in 2023 with the release of the Margot Robbie-starring “Barbie” movie, and the iconic doll only got more popular from there, with celebrity collaborations with everyone from Mariah Carey to Rita Moreno.
A limited edition Barbie of Aaliyah sold out within hours of going on sale on what would have been the late R&B singer’s 46th birthday.
Aaliyah's brother, Rashad Haughton, speaks with PEOPLE about the creation process behind the R&B star's brand-new Barbie.
The Aaliyah Barbie is more than just a doll. It is a tribute to a trailblazer whose influence continues to inspire generations. Fans and collectors alike can shop the latest doll to secure this must-have through digital mass retailers including Mattel Shop, Walmart and Amazon.
“Aaliyah’s smooth vocals and innovative sound helped shape ’90s R&B, and her influence on music and fashion continues to be felt today,” reads the description on the website. “Our tribute to ‘Babygirl’s’ life and sound will take any collection to the top of the charts.”
Rashad Haughton, the late singer’s brother, tells TODAY.com the "message" he hopes people get from the new Aaliyah Barbie doll.
A writer explains what the new Aaliyah Barbie doll means to little Black girls and why it's important to have representation in toys.