Comcast will launch Universal Ads, an advertising platform meant to simplify the ad-buying process for small- and medium-sized businesses. Comcast has signed deals with media companies including ...

Aaron Goldman, CMO at Mediaocean, dives into how CTV will knock out linear in this year’s ad spend smackdown. Spoiler alert: ...

Ahead of the trade show, Comcast announced its new ad-buying platform, Universal Ads. The company will be using its own properties in a hope to simplify the ad buying process in particular for small ...

But the focus for the ad industry isn’t just about the large language models creating quick videos that general consumers of ...

At CES 2025, Comcast announced Universal Ads, a platform connecting major media companies to streamline premium video advertising purchases. Initial partners include Fox Corporation, Warner Bros.