Comcast plans to launch Universal Ads, a platform meant to attract advertisers of all sizes and grab back ad dollars from ...

NBCUniversal, Fox, Warner Bros. Discovery, DirecTV and Comcast execs discussed how their unusual new advertising ...

New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously ...

Ahead of the Consumer Electronic Show, today Comcast announced Universal Ads, a one-stop TV advertising platform that brings ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CES SMB CTV Amid CES announcements about the ...

Comcast announced Universal Ads, a platform uniting major media companies to streamline premium video advertising ... Read ...

Netflix and Disney shares are poised to finish the year strong, while Comcast, WBD, Paramount Global and Lionsgate have all lagged behind.

At CES, company unveils new capabilities for engagement and customization along with data showing the power of TV advertising ...

Mark Marshall is in Las Vegas to unveil a suite of new products, and tout a jam-packed lineup of tentpole events coming to ...

Visions of mergers and more are dancing in the heads of streaming executives this Christmas. Do streaming executives see ...

NBCUniversal announced at CES it is rolling out a "Live in Browse" feature on Peacock along with other enhanced advertising ...

Comcast’s NBC Universal is teaming up with retailer Walmart to integrate shoppable ads into live sports coverage on Peacock, the companies announced this week. The partnership builds on an ...