Despite the game being a blowout, Sunday night’s Super Bowl averaged a record 127.7 million U.S. viewers across television and streaming platforms for Philadelphia’s 40-22 victory over Kansas City.

I want to ask you about the Nike “So Win” ad with top female athletes like Caitlin Clark and Jordan Chiles. In some ways, it was like a throwback to some of the ads we’d seen from Nike before. So it ...

This year's Super Bowl commercials relied on comic relief and highlighted noncontroversial topics, like streaming and entertainment.

The Denver Gazette sports business insider is a reader’s guide to understanding the influence of money, politics and power behind their favorite leagues, teams and players: ...

Tubi, a free streaming service, simulcasted the Super Bowl, helping Fox reach the highest number of viewers in game history.

More than 127 million people tuned in to watch some or all of Super Bowl LIX on Sunday, according to updated ratings data.

Super Bowl LIX, which saw the Philadelphia Eagles soundly beat the Kansas City Chiefs, scored 127.7 million viewers ...

Kendrick Lamar's halftime performance averaged 133.5 million viewers— the most-watched Super Bowl halftime on record and a 3% increase from Usher's last year (129.3 million viewers).

Super Bowl ratings break records, attracting a record 127.7 million viewers across all platforms, with peak viewership during ...

Super Bowl 59 attracted 127.7 million viewers across Fox’s broadcast network as well as streaming platforms, according to Nielsen.