Where to listen Timestamps 00:46 – Background to Ad Net Zero 06:16 – Creating systems to report and measure emissions 11:14 – What role can media companies play in advocating for sustainable media ...

Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium ...

For nearly a decade, Magnum has been hosting a two-day event at La Croisette Magnum House during the Cannes Film Festival. Here, the brand unveils its communication concept for the year, new products ...

Global linear TV ad spend will grow 1.9% this year to $153bn. Connected TV ad spend is forecast to rise 19.6% in 2024, and will account for two-thirds of all growth in the video ad market (combining ...

Global strategies, campaign updates and trends in sustainable behaviour change. Sustainable living needs to be seen as desirable and aspirational to truly scale: rebrand sustainable lifestyles by ...

The NBA appears to have mended a rift with the Chinese government after announcing it will play two preseason games in the Chinese territory of Macau next year – a development that suggests the league ...

Identifies five trends that will shape marketing strategies of the clothing and fashion retail sector in the coming year.

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

Google’s search business has contributed an average of 1.3 percentage points to annual global ad spend growth over the last decade, WARC Media’s latest global ad spend forecast reveals. However, that ...

Edelman’s Abhishek Chaturvedi says sustainable marketing is not just about compliance or good PR but an opportunity for Indian brands to build long-term loyalty and be leaders in responsible ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.