The German Football Association (DFB) has expanded its wide-ranging sponsorship with Deutsche Telekom in a new deal running ...

French football’s Trophée des Champions will be held in its ninth international market since 2009 amid the latest distruption ...

Lidl has been announced as a global sponsor of Women’s Euro 2025, after reaping the benefits of an association with the men’s ...

Italy’s Lega Serie A is stepping up its fight against online piracy through a new agreement with social media company Meta.

Pay-television broadcaster Canal Plus has won back exclusive English Premier League rights in Poland as incumbent ...

Indonesian media group Emtek has renewed its exclusive rights to the English Premier League from 2025-26 to 2027-28, ...

Italian sportswear company Macron has entered MotoGP for the first time via a deal to sponsor the Yamaha team. Macron will ...

Mumbai Indians has sold the IPL franchise’s front-of-shirt rights – considered the most lucrative team asset in the league – ...

The NFL’s private equity era has commenced with the Buffalo Bills and Miami Dolphins given the green light to sell minority ...

The Paris 2024 organising committee is to report a surplus of €26.8m ($28.2m) on total revenues of €4.48 billion at its last ...

Cinch has signed its first new sports sponsorship deal in over two years with Premier League Darts, representing a move into ...

Fifa has begun the hunt for a head of licensing and retail as it looks to capitalise on the commercial opportunities afforded ...