Agencies (and even clients) bang on about storytelling these days, recognising that most consumers are bored stiff by the endless battery of cheap online ads on which they (clients) spend nearly all ...

Why are luxury ads so tricky? Because the usual marketing playbook—solving consumer insights — just doesn’t cut it. Luxury isn’t about what you need; it’s about what you want. It’s emotional. It’s ...

Nationwide out of New Commercial Arts (account conflict with new owner Ogilvy's Lloyds CRM business) and Starbucks US creative from WPP to Anomaly before they'd really started. Now Barclays, 23 years ...

The best laid plans of agency holding companies can come unstuck with the appointment of a new CMO and WPP finds itself in ...