Spaceback and Roku are providing advertisers with free 4k, dynamic ad creative for CTV directly from brands’ social media ...

How the FLVR social channel has grown into one of the biggest branded food entertainment communities on TikTok.

Led by Leo Burnett, a marketing relaunch for the Kimberly-Clark brand features animated characters Terd and Yureen alongside its iconic jingle.

Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.

These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do ...

Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new ...

The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie ...

Americans say Amazon (Net value: 59.0) provides the best value for their money, with Dove (46.0) and Dawn (46.0) the next ...

The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming ...

The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands ...

Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall ...

The better-for-you brand’s new commercial, part of a more aggressive ad-spending strategy, shows uncanny AI images nodding to ...