In recent years, DOOH has evolved from static billboards into sophisticated, digital-first assets that allow advertisers to ...

Opti Digital, a premium advertising monetisation platform, announces its partnership with Webedia Spain, a leader in digital ...

Experian doesn’t fit the SSA (Super Signal Aggregator) mould. It is not selling contextual or attention or brand safety. It ...

While 45% of those surveyed agree that “video in public spaces always grabs my attention,” viewers are more likely to stay ...

Conversion remains the top KPI (47%) among Singapore marketers in their campaigns. Yet with consumers increasingly opting out ...

Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today ...

ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach  ITV ...

ExchangeWire is thrilled to announce that FirstPartyCapital’s MadTechMoney event will now be featured as a part of ...

Accompanying the launch of The State of Data and Tech Maturity for Brands in APAC, we speak to Vincent Niou, founder of ...

In 2025, advertisers will increasingly adopt new measurements, including attention, carbon, creative effectiveness, and look ...

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (December 12th, ...

Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad ...