The era of fragmented, adversarial ad tech is winding down. A new paradigm is emerging defined by AI-first, end-to-end ...

Frequency capping has long relied on a static “set it and forget it” mindset: once every 24 hours, three times every seven ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Lindsey Edwards, VP of product management at LinkedIn, takes us inside the company’s video strategy, which now includes CTV ...

DV360 adding Adelaide’s Attention Unit as an optimization signal could help wean buyers off bidding on ad inventory based on ...

AirBNB considers introducing ads; antitrust enforcement is about more than shrinking Big Tech; and broadcasters want more ...

Now that the dust has settled, TV upfront negotiations between marketers, agencies, networks and streamers are only just ...

AdExchanger spoke with DoubleVerify CEO Mark Zagorski just a few days after the company sued Adalytics alleging defamation.

In March, OpenAI CEO Sam Altman told Ben Thompson of Stratechery that the company has no plans to pursue ad revenue, which he ...

There's a reason ad tech is no longer in a position to self regulate. Somewhere along the way, companies forgot to respect ...

Equativ is now blocking made-for-advertising content from all exchange activity, marking a larger trend of pushing to ...

Between TV upfronts last week and the IAB’s Newfronts the week before that, it’s been a jam-packed and star-studded fortnight’s worth of pitches to the advertising industry. But now that all the dust ...