The era of fragmented, adversarial ad tech is winding down. A new paradigm is emerging defined by AI-first, end-to-end ...

Frequency capping has long relied on a static “set it and forget it” mindset: once every 24 hours, three times every seven ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Lindsey Edwards, VP of product management at LinkedIn, takes us inside the company’s video strategy, which now includes CTV ...

DV360 adding Adelaide’s Attention Unit as an optimization signal could help wean buyers off bidding on ad inventory based on ...

AirBNB considers introducing ads; antitrust enforcement is about more than shrinking Big Tech; and broadcasters want more ...