South Carolina’s governor and other state and conservation leaders were in Florence County to celebrate the protection of the ...

MARLBORO COUNTY, S.C. (WMBF)—The school district has placed a Marlboro County middle school on a modified lockdown. LaKeisha ...

Palmetto Sports and Entertainment, Gray Media’s newest sports broadcast channel, launched a new app that is available now for ...

BRIARCLIFFE ACRES, SC (WMBF) - North Myrtle Beach Fire Rescue is on the scene of a multi-alarm house fire in Briarcliffe ...

HORRY COUNTY, SC (WMBF) - A crash in Horry County sent one person to the hospital Monday morning. Horry County Fire Rescue ...

We’re giving you the First Alert to a warm start to the week before a strong cold front brings colder temperatures later this ...

One person is hurt and lanes are blocked on Enterprise Road and Bay Road after a car hits a tree and catches fire.

MULLINS, SC (WMBF) -- 1 person and 2 are injured after a shooting in Mullins. Police say they were called to East Dogwood ...

Over 500 veterans have graduated from the PGA Hope program since it was started in partnership with Project Golf in 2019. 75 ...

HORRY COUNTY, SC (WMBF) - Two people are hurt after an overnight shooting at a Myrtle Beach area bar. The shooting happened around 2:30 a.m. at Klocker’s Tavern off Highway 17 Bypass South, a Horry ...

HORRY COUNTY, SC (WMBF) - Two people are hurt after a truck ran through the side of a gas station in the Myrtle Beach area. Horry County Fire Rescue responded just before 7 a.m. Monday to Coastal ...

Parents say they’re excited at the attention the Grand Strand has been receiving for its sensory-friendly atmosphere, which is now the center of a new Peacock show.