Google has added a new section to its crawler and fetcher documentation for HTTP caching, which clarifies how Google’s ...

Gen Z, the first generation to grow up with the web at their fingertips, are challenging traditional notions of online discovery. For over two decades, Google has been the go-to search engine. Today, ...

Google's Ginny Marvin confirms a beta feature for campaign-level negative keyword exclusions in Performance Max is rolling out.

Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead.

Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.

Google has confirmed a serving issue with the Google Lens search service. “There’s an ongoing issue with serving Google Lens results that’s affecting all users,” Google posted. What is the issue. It ...

Bing Webmaster Tools has rolled out a beta version of Copilot. Copilot in Bing Webmaster Tools allows you to ask questions and it will use Copilot AI to give you helpful and specific answers, based on ...

And if you aren't getting clicks, it may be because AI Overviews and featured snippets, in combination, take up 75.7% of screen real estate.

Google Search Console is rolling out a new date picker for the performance reports. This replaces the old performance report menu, where it showed a date selector, search type, and additional filters.

Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect with high-intent customers.

AI Overviews will be able to handle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding.

Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.