Google has added a new section to its crawler and fetcher documentation for HTTP caching, which clarifies how Google’s ...

Google's Ginny Marvin confirms a beta feature for campaign-level negative keyword exclusions in Performance Max is rolling out.

Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.

Gen Z, the first generation to grow up with the web at their fingertips, are challenging traditional notions of online discovery. For over two decades, Google has been the go-to search engine. Today, ...

Google released the December 2024 core update today. Yes, this new core update is happening a week after the last core update completed. The update will take about two weeks to roll out, Google said.

AI Overviews will be able to handle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding.

In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.

From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.

Here’s how ChatGPT search compares to Google, plus insights into the role of long-form content, local reviews and more in AI search rankings.

Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to ...

Unpack the complexity of Google's quality assessments with a deep dive into E-E-A-T's influence on content, domains, and entities.

And if you aren't getting clicks, it may be because AI Overviews and featured snippets, in combination, take up 75.7% of screen real estate.