Remembering Howard Geltzer, the PR visionary behind the Sony Walkman
The pioneering publicist transformed consumer electronics marketing, mentored future leaders and championed education ...
Brand Content’s Best Signals An Entertainment-Driven Future
Brands are already producing entertainment that rivals the quality of the most popular content found at every level from ...
To Prove Its Commitment To Freshness, Pizza Hut Launches A New Frozen Pizza
In an industry often associated with frozen ingredients, Pizza Hut wanted to remind everyone that their pizzas are never frozen. That's when their creative agency, Publicis Middle East, decided to ...
Macquarie sees Amazon Retail Ad Service as Market Expander
Macquarie analysts on Friday highlighted the potential market expansion benefits of Amazon (NASDAQ:AMZN)'s newly announced ...
Inside IPG CEO Philippe Krakowsky’s $49 million golden parachute—and big new job at Omnicom
Omnicom and IPG disclosed golden parachutes for Philippe Krakowsky and three other top IPG executives in a joint proxy ...
Exchange 4 Media16h
BBDO’s Josy Paul to lead Cannes Lions 2025 jury for Sustainable Development Goals
Cannes Lions has announced significant updates for 2025, including the renaming of the Social & Influencer Lions to the ...